Director of Business Planning Resume - Advertising product plans manager/ fleet brand supervisor (1997 - 2000) directed advertising and product making plans of all ford and lincoln mercury automobile strains. Controlled pricing, merchandising, product content material, and competitive positioning. Synthesized patron learning and formed conclusions to improve advertising and marketing productivity and common commercial enterprise performance. Served as fleet emblem supervisor for national account fleet markets throughout all product lineups. Managed 15 direct reviews and 20 indirect reports. Reported to government director of countrywide debts, fleet, leasing, and remarketing operations. Advertising launch supervisor, mid-size vehicles (1990 - 1997) challenged to create a path-to-market method for taurus/ sable, transform product lineup from low profit condominium fleet income to high earnings retail fleet sales and maintain ordinary quantity leadership. Carved sturdy emblem function in sedan marketplace around "constructed with american delight" marketing campaign. Positioned logo as low-priced and technologically advanced to gain management leverage over eastern imports. Managed product release group comprised of fifty group of workers contributors and company personnel. Stated to standard advertising and marketing supervisor.
Consummate advertising and marketing executive with increasingly accountable experience using product approach and execution for fortune 500 corporations. Sophisticated information of advertising and finance that permits a success product-strategy improvement with a focus on profitability; ability to anticipate market traits, initiate well timed development, and decorate cost in incredibly aggressive and mature markets. Reputable as a dynamic group builder, hands-on leader and creative solutions provider. Have interaction in move-departmental networking and creator forward-questioning advertising plans. Mba in advertising. Available for journey. Advertising and marketing & business planning director, alternative gasoline automobiles (2000 - 2002) institutionalized enterprise's first ever dedicated afv enterprise unit. Evolved commercial enterprise plans for cng, lpg and electric powered automobiles deliberate for production. Identified marketplace potential, marketing equation, less expensive business structure (abs), capacity roi, and image value added. Directed sales, advertising and marketing, merchandising, product positioning, logo profilers, and supplier training. Managed $50 million income and marketing finances. Managed 20 direct reports and 30 indirect reports. Said to executive director of country wide debts, fleet, leasing, and remarketing operations.
Strategic/ enterprise making plans - product development/ launch - brand positioning/ management - marketplace studies - competitive intelligence - purchaser insights - personnel improvement/ leadership - commercial enterprise development - income control - non-stop improvement - task management - analytical trouble solving.